The Menu Profit work fixes what's already on your plates. Marketing is the other half: getting new guests in the door, turning them into regulars, and growing what each one spends. Same goal, more margin, worked from the other direction.
The difference is whether you have a system to make it happen.
Guests can't choose you until they know you exist. If they can't find you, nothing else matters.
Turning first-time visitors into regulars through consistent experiences and touchpoints that build habit. One visit is nice. Frequency is where the money lives.
Average order value grows revenue by helping guests explore premium items, add-ons, and larger occasions. They came hungry. Help them order like it.
Awareness brings them in. Frequency brings them back. AOV grows their value.
Your online presence is either working for you or against you right now. I analyze every platform that drives local discovery, Google Business Profile, Yelp, TripAdvisor, Apple Maps, Facebook, Instagram, your website, and tell you exactly what to fix. You get platform-by-platform scorecards, a competitor comparison, and a prioritized Quick Wins list you can hand to your team today.
Best for: any restaurant that wants more visibility on Google and local search without guessing where to start.
A comprehensive marketing assessment that shows you where you stand and what to do next. I dig into your listings, email program, delivery platforms, website, local search, reputation, and competitive positioning. You walk away with a prioritized action plan, and most clients find three to five quick wins they can implement in the first 30 days.
Best for: restaurants that need clarity before committing to ongoing support.
Strategic marketing leadership embedded in your business. I build your marketing calendar, sharpen your messaging, optimize your channels, and make sure every dollar works harder. A VP of Marketing without the VP salary. Most clients see measurable impact within the first 90 days.
Best for: growing restaurants ready for consistent, strategic guidance.
Full executive-level marketing leadership. I work alongside your ownership and leadership team to build the whole function, strategy, team, budget, vendor management, and accountability. Everything a CMO does, at a fraction of the cost.
Best for: multi-unit operators and franchise groups scaling beyond two or three locations.
Most clients see quick wins within the first 30 days, things like delivery platform fixes and local search gains. Bigger strategic shifts typically show measurable impact within 90 days.
Yes. I'm based in Nashville but work with restaurants nationally, mostly remotely with regular virtual strategy sessions.
The Marketing Partner is strategic guidance, I'm your advisor helping you make smarter decisions. The Fractional CMO is executive leadership, I'm embedded in your organization running the function, managing teams, and owning the budget. The difference is depth and scope.
No. I don't create content or manage accounts. If social media strategy is part of your needs, I can build the playbook, what to post, when, and why, so you or your team can execute it.
Yes. A big part of what I do is making sure you're not wasting what you already spend. Many clients find they're overpaying for underperforming agencies, platforms, or tools. I help you cut the waste and redirect it toward what works.
Book a 15-minute call and I'll point you to the best path based on where your restaurant is today.
Book a 15-Minute Call →